Data Use Policy of Zeler AI

This Policy applies to the use of data within Zeler AI products and services, including, without limitation:

1. app.zeler.ai.

2. ZelerData.

3. Add-ons, formulas, templates, and features related to Google Sheets.

4. Integrations with marketplaces, including Mercado Libre and future compatible integrations.

5. Integrations with productivity, storage, analysis, support, billing, communication, or related-system tools.

6. Onboarding, support, synchronization, diagnostics, billing, security, monitoring, and product-improvement processes.

Subjects covered

This Policy applies to customers, users, prospects, agencies, consultants, sellers, representatives, administrators, authorized collaborators, and any person or organization that uses or interacts with Zeler AI.

Zeler AI may process different categories of data, depending on the products, plans, integrations, and features used by the user.

a) Account and organization data

Name, email, company, organization, role, permissions, authorized users, account status, contracted plan, sign-up date, connected integrations, configurations, and data necessary to administer access to the service.

b) Marketplace operational data

When the user connects a marketplace account, Zeler AI may process data related to sales, orders, listings, products, SKU, prices, stock, commissions, shipments, costs, commercial metrics, statuses, account identifiers, seller ID, marketplace ID, reports, available history, synchronization logs, and data necessary to operate the integration.

c) Google Sheets data

When the user uses features related to Google Sheets, Zeler AI may process data necessary to operate formulas, templates, reports, ranges, query results, configurations, technical identifiers, errors, logs, and data required to display operational information in spreadsheets.

d) Data uploaded by the user

The user may upload or capture data such as product costs, configurations, rules, lists, catalogs, files, templates, comments, parameters, authorized credentials, report settings, or other information necessary to use the service.

e) Technical and usage data

Zeler AI may process technical data such as IP address, browser, operating system, usage events, access logs, errors, response times, feature consumption, synchronization status, formula activity, update frequency, plan limits, performance metrics, and security logs.

f) Support data

When the user requests support, Zeler AI may process messages, screenshots, files, authorized recordings, error descriptions, ticket history, diagnostics, technical evidence, and communications necessary to handle the request.

g) Billing and administration data

Zeler AI may process data necessary to administer plans, charges, free trials, subscriptions, renewals, cancellations, overages, CFDI, clarifications, refunds, and administrative, tax, or accounting obligations.

Zeler AI uses the processed data only for purposes related to providing, operating, securing, supporting, administering, and improving its services.

The main purposes include:

1. Connect accounts, integrations, and tools authorized by the user.

2. Synchronize operational data from marketplaces, spreadsheets, or connected systems.

3. Generate reports, templates, formulas, metrics, indicators, views, analyses, and operational results.

4. Display information about sales, listings, stock, margin, prices, costs, orders, commissions, shipments, and other data related to ecommerce operations.

5. Perform historical loads, recurring updates, and queries requested by the user.

6. Administer users, organizations, roles, permissions, plans, and configurations.

7. Provide support, diagnostics, error resolution, onboarding, and operational assistance.

8. Measure usage, performance, stability, errors, synchronization quality, and service consumption.

9. Apply plan limits, update frequency, fair use, and overage rules.

10. Protect the platform against abuse, misuse, unauthorized access, critical errors, fraud, attacks, or excessive consumption.

11. Comply with legal, tax, contractual, administrative obligations, or valid requirements from a competent authority.

12. Improve the product, correct errors, develop new features, and optimize the user experience.

Zeler AI assumes the following data-use commitments:

1. We do not sell personal data or customers' operational data.

2. We do not use one customer's data to directly benefit another customer.

3. We do not share identifiable data of customers, sellers, buyers, accounts, or third parties without authorization, except for a legal obligation or operational necessity under this Policy.

4. We do not publish identifiable benchmarks, cases, metrics, reports, or comparisons without authorization.

5. We do not request marketplace account passwords.

6. We do not manually access production data except when necessary for support, security, diagnostics, legal compliance, or by request/authorization of the user.

7. We do not use data obtained through Google integrations for advertising, sale of data, or purposes unrelated to providing the service.

8. We do not use customer production data to train public or third-party models that may reveal customer information.

9. We do not execute automatic actions in marketplaces, such as changes to price, stock, listings, or campaigns, unless there is a specific feature, express authorization from the user, and applicable terms for that feature.

When the user connects a marketplace account, they declare that they own the account or have sufficient authorization from the owner to connect it to Zeler AI.

Zeler AI may use authorized marketplace data to:

1. Synchronize operational information.

2. Query available historical data.

3. Update information about sales, orders, listings, products, SKU, stock, prices, commissions, shipments, and related metrics.

4. Generate live reports, templates, indicators, and operational analyses.

5. Calculate metrics for margin, stock coverage, sales behavior, products with issues, listings requiring review, and other useful indicators for operations.

6. Detect synchronization errors, API limits, insufficient permissions, connection failures, or availability issues.

7. Provide technical and functional support related to the integration.

External dependencies

Zeler AI does not control marketplace platforms and does not guarantee that their APIs, permissions, data, limits, availability, policies, or structures will remain unchanged. If a platform modifies its rules, endpoints, permissions, or availability, Zeler AI features may be affected.

When the user uses Zeler AI with Google Sheets, Zeler AI may access and process only the information necessary to execute the authorized features.

This may include:

1. Spreadsheet identifiers.

2. Ranges necessary to execute formulas or templates.

3. Query parameters.

4. Results displayed in the sheet.

5. Template configurations.

6. Technical logs.

7. Execution errors.

8. Data necessary to generate live reports or analyses requested by the user.

Limited use and revocation

Zeler AI will not use data obtained through Google services for advertising, sale of data, external commercial profiling, or purposes unrelated to providing the service.

The use and transfer of information received from Google APIs by Zeler AI will comply with the Google API Services User Data Policy, including applicable Limited Use requirements.

The user may revoke permissions from their Google account, from the corresponding settings, or by requesting assistance from Zeler AI.

Zeler AI does not seek to process buyers' personal data as a main purpose.

However, some marketplace integrations or connected systems may include information related to buyers, recipients, commercial contacts, collaborators, or third parties.

When such data is received through an authorized integration, Zeler AI will process it only to the extent necessary to provide the service, maintain technical operation, comply with applicable obligations, handle support, or execute customer instructions.

Zeler AI will seek to apply minimization, security, restricted-access, and limited-retention criteria with respect to personal data of third parties.

The customer is responsible for ensuring that they have the necessary authorizations, permissions, legal bases, and authority to connect accounts, sheets, systems, or data that include third-party information.

Zeler AI does not request passwords for marketplaces, Google accounts, or other external platforms.

When an integration requires authorization, the user must grant permissions through the official flows available for each platform.

Zeler AI may process technical tokens, authorized access credentials, refresh tokens, application identifiers, scopes, permissions, and metadata necessary to keep the connection active.

This data is used to:

1. Authenticate authorized integrations.

2. Execute synchronizations.

3. Renew access when technically necessary.

4. Maintain service continuity.

5. Revoke, disconnect, or invalidate access when applicable.

6. Diagnose authorization errors.

7. Prevent unauthorized access or misuse.

Protection of technical credentials

Zeler AI implements reasonable measures to protect tokens and technical credentials, including access controls, secure storage, encryption or equivalent mechanisms, and separation between secrets and operational data when applicable.

Human access to customer data within Zeler AI is limited to necessary and justified situations, such as:

1. Support requested by the user.

2. Diagnostics of technical errors.

3. Review of synchronization failures.

4. Security and abuse prevention.

5. Legal, tax, contractual, or administrative compliance.

6. Validation of operation during onboarding.

7. Incident investigation.

8. Express customer requests.

Access criterion

Zeler AI will seek to ensure that internal access is performed under criteria of operational need, confidentiality, and reasonable minimum access.

Zeler AI may use aggregated, anonymized, statistical, or disassociated data to:

1. Measure product performance.

2. Improve features.

3. Detect general usage patterns.

4. Create internal metrics.

5. Develop non-identifiable benchmarks.

6. Analyze stability, errors, and adoption.

7. Improve onboarding, support, and user experience.

8. Develop new features, models, rules, algorithms, or recommendations.

Non-identifiable data

This data must not allow the direct identification of a specific person, customer, account, seller, buyer, store, or third party.

When Zeler AI wishes to publish success cases, logos, testimonials, identifiable benchmarks, or commercial references of customers, it will request prior authorization when applicable.

Zeler AI may use algorithms, rules, automated analyses, statistical models, or artificial intelligence to process data and generate useful results for customer operations.

This may include:

1. Identification of products with weak margin.

2. Detection of relevant changes in sales.

3. Stock-risk signals.

4. Review of listings or SKU requiring attention.

5. Prioritization of operational problems.

6. Explanation of metrics or results.

7. Recommendations based on rules, historical data, or configured parameters.

8. Summaries, reports, or operational interpretations.

Customer review

The recommendations, alerts, metrics, or analyses generated by Zeler AI are for informational and operational-support purposes. The customer is responsible for reviewing, validating, and deciding any commercial, operational, tax, financial, logistical, or administrative action based on those results.

Zeler AI does not guarantee that analyses, alerts, or recommendations will be free of errors, omissions, delays, or differences from the original sources.

Zeler AI keeps data for the time necessary to provide the service, maintain the account, operate integrations, comply with legal obligations, handle support, administer billing, prevent abuse, or resolve disputes.

Operational data from integrations will be kept while the account, integration, or service is active and necessary to provide the contracted service.

When the customer cancels their account, disconnects an integration, or requests deletion of data, Zeler AI may delete, block, or anonymize the associated operational data within a reasonable period, which in general terms may be up to 90 days, unless there is a legal, tax, contractual, technical, security, or dispute-resolution obligation that requires keeping it for longer.

The customer may request early deletion of data by writing to privacidad@zeler.ai.

Zeler AI will evaluate the request and proceed in accordance with applicable law, the contracted terms, and current obligations.

Zeler AI implements reasonable administrative, technical, and physical measures to protect processed data.

These measures may include:

1. Access control by user, organization, and role.

2. Authentication and authorization.

3. Secure management of tokens and technical credentials.

4. Encryption or equivalent mechanisms to protect sensitive information.

5. Use of cloud infrastructure with security controls.

6. Logs, monitoring, and observability.

7. Separation of environments or data when applicable.

8. Restriction of internal access.

9. Backups and operational-continuity measures.

10. Review of errors, incidents, and suspicious activity.

11. Reasonable minimum-access policies.

12. Support and diagnostics procedures.

User responsibility

No technological system is completely immune to risks. The user must also protect their credentials, properly administer their users, limit permissions, revoke unnecessary access, and avoid sharing sensitive information through insecure channels.

Zeler AI may apply fair-use rules to protect the stability, security, cost, and availability of the service.

These rules may consider:

1. Number of orders processed.

2. Update frequency.

3. Query volume.

4. Number of connected accounts.

5. Use of formulas, templates, or integrations.

6. Unusual technical consumption.

7. Abuse patterns.

8. Repeated failures caused by incorrect configurations.

9. Use contrary to applicable terms.

10. Security, compliance, or availability risks.

Actions in case of misuse or excessive use

Zeler AI may limit, pause, degrade, suspend, or adjust synchronizations, queries, or features when it detects abuse, excessive consumption, unauthorized use, breach of terms, technical risk, non-payment, critical errors, or potential impact on other users.

In plans that include limits by orders, frequency, or consumption, Zeler AI may apply overage charges according to the applicable commercial terms.

The customer is responsible for:

1. Having sufficient authorization to connect accounts, marketplaces, spreadsheets, systems, or third-party data.

2. Administering users, roles, and permissions within their organization.

3. Reviewing what data they share, upload, or synchronize with Zeler AI.

4. Not uploading sensitive or unnecessary data for service operation.

5. Validating generated information before making commercial, operational, tax, or financial decisions.

6. Keeping their billing and contact data up to date.

7. Revoking integrations that should no longer remain connected.

8. Requesting deletion of data when applicable.

9. Complying with the policies, terms, and rules of connected marketplaces or platforms.

10. Informing their own customers, users, sellers, collaborators, or third parties when necessary by law or contract.

Agencies and consultants

If an agency, consultant, or user connects accounts belonging to end customers, they declare that they have sufficient authorization from the owner of those accounts and assume responsibility for the instructions they give to Zeler AI.

Zeler AI may use technological, administrative, financial, legal, tax, support, communication, infrastructure, analytics, monitoring, security, storage, payment-processing, or billing providers to operate its services.

These providers may process data only to the extent necessary to provide services to Zeler AI or enable platform operation.

Zeler AI will seek to ensure that these providers adopt reasonable confidentiality, security, and limited-processing obligations according to the nature of the contracted service.

The user may export, copy, download, share, or use outside Zeler AI the data displayed in reports, spreadsheets, templates, or results, according to the available features and applicable permissions.

The customer will be responsible for the subsequent use they make of that data outside Zeler AI, including its storage, security, sharing, publication, processing, deletion, or use with third parties.

Zeler AI will not be responsible for processing performed by the customer outside the platform or outside the services operated by Zeler AI.

Zeler AI obtains, processes, or displays data from external sources, APIs, marketplaces, spreadsheets, user configurations, and connected systems.

Therefore, the accuracy, availability, integrity, or updating of data may depend on external factors, including:

1. API availability.

2. Permissions granted by the user.

3. Changes in marketplaces or platforms.

4. Query limits.

5. Synchronization errors or delays.

6. Incorrect configurations.

7. Incomplete or erroneous data in the original source.

8. Changes in third-party structures, endpoints, policies, or rules.

Customer validation

Zeler AI works to improve service reliability, but it does not guarantee that data will always be complete, updated, available, or error-free.

The customer must validate the information before making critical decisions.

Zeler AI may modify, update, or change this Data Use Policy to reflect legal, regulatory, technical, operational, commercial, product, security, or data-processing changes.

The modifications will be available at:

https://zeler.ai/en/legal/data-use

When changes are relevant, Zeler AI may notify them by email, in-platform notice, website publication, or any other reasonable means.

Continued use of the services after an update is published will imply awareness of the new version, without prejudice to the rights granted to the data subject by law.

For any question, request, clarification, data deletion, permission revocation, or matter related to this Data Use Policy, you may contact us at:

Email: privacidad@zeler.ai

Controller: Zeler AI

Address: Monterrey, Nuevo León, Mexico

Website: https://zeler.ai

URL of this policy: https://zeler.ai/en/legal/data-use